Alitheon uses images to create unique digital fingerprints for item identification, combating counterfeiting and misidentification without the need for QR codes or NFC tags.
It is addressing the global $3 trillion counterfeit problem, aiming to ensure product authenticity, transparent supply chains and ethical business practices.
The grey markets contribute to societal inequalities through detrimental employment practices, including child and slave labour, human rights violations and unfavourable working conditions.