Counterfeiting, regardless of the type of product involved, is a phenomenon that is as common as it is dangerous. On the one hand there are the legitimate owners of a brand, who in addition to losing income see their brand linked to something of low value. On the other hand, there are consumers who (sometimes without their knowledge) find themselves in their hands products of poor quality, sometimes even dangerous.
Thanks to a smartphone app, however, identifying any cases of counterfeiting could now be much easier. The developers of Alitheon, in fact, have launched on the market FeaturePrint, an innovative AI-based software that, using the camera of mobile devices, is able to identify potential fakes.
Able to act on various types of product, FeaturePrint analyzes different characteristics of the object in question, looking for the peculiarities that lead back to the authenticity of the same.