The onus is now on producers to incorporate more sustainable practices.
Staggering amounts of packaging waste are increasing global calls to action to improve packaging sustainability. Packaging waste currently tops 82.2 million tons in the United States alone and 84.3 million tons in the European Union. To put those numbers in perspective, that’s a total amount equivalent to approximately 81 million cars. The EU’s Packaging and Packaging Waste Regulation (PPWR), expected to be formally adopted in the coming months, aims to curb this issue and reduce packaging waste by 15% by 2040 in the EU while setting guidelines to improve rates of recycling and reuse.
