Alitheon comes from the Greek “alithea,” which means truth. The company aims to eliminate fraud and counterfeit aerospace parts through technology that can serialize, authenticate, identify, and trace objects with a picture. In the aerospace industry, this is especially critical because of rogue players who alter original paperwork, authenticating the time of use, production, and the origin of parts. Quality through authentication is mission-critical for the industry.
Roei Ganzarski, former head of regional players magniX and Eviation, is leading the charge for Alitheon. Supporting players include Alitheon’s Mark Tocci, head of technology, credited as the brainchild behind the product, and Jason Reed, president of Digital Innovation Group and GATES SPAH, a spinoff of GA Telesis, a marketplace partner.