In this episode of Today in Tech, host Keith Shaw interviews Roei Ganzarski, CEO of Alitheon, about the alarming rise of counterfeit goods—and how advanced technologies like generative AI, 3D scanning, and global e-commerce are making the problem worse. From fake pharmaceuticals and automotive parts to luxury items and skincare products, counterfeiters are now targeting high-risk, high-value industries with near-undetectable fakes.
Ganzarski explains how current anti-counterfeiting tools like QR codes, holograms, and stickers are no longer effective—and why both companies and consumers need to move toward product-level authentication technologies. Learn how counterfeits infiltrate supply chains, what risks they pose to health and safety, and what steps you can take to protect yourself and your brand.
🔎 Topics include:
* AI’s role in accelerating counterfeiting
* Dangers of fake medicine, brake pads, and aviation parts
* Real-world examples of counterfeit scams in the U.S. and abroad
* Why traditional anti-counterfeit tools fail
* How new authentication technologies can fight back
Watch the full video interview and read the complete transcript with these links.
YouTube URL: https://youtu.be/4e3K7IfPZ0s
Computerworld article page: https://www.computerworld.com/video/4018829/how-ai-is-fueling-the-counterfeit-economy-and-what-you-can-do-about-it.html
Spotify link: https://open.spotify.com/episode/4rGmfaPChLiK6V4VnEhKxO?si=14829672531d4a20