Counterfeit products aren’t just a luxury brand problem — they’re a $3 trillion global threat to safety, security, and supply chains. In this episode of DEMO, host Keith Shaw speaks with Roei Ganzarski, CEO of Alitheon, about how their “FeaturePrint” technology can identify any physical object with just a photo — no barcodes, no QR codes, no serial numbers.
Watch as Roei demonstrates how this AI-powered serialization tool can instantly detect authentic parts — and block fakes, gray market goods, or tampered items — even after physical damage. From aerospace to pharmaceuticals to sneakers, Alitheon’s tech is turning everyday cameras into powerful anti-counterfeit tools.
Topics covered:
* How digital fingerprinting works
* Why barcodes and QR codes are no longer safe
* Real-world applications in defense, healthcare, and more
* A live demo using only a smartphone