Central to this shift is the European Union’s Packaging and Packaging Waste Regulation (PPWR), aimed at minimising environmental impact through smarter, more sustainable practices.
At the forefront of this change is Alitheon, a company redefining the concept of packaging traceability and authentication with its cutting-edge optical AI technology, FeaturePrint.
Alitheon’s CEO, Roei Ganzarski, discusses how this technology aligns with global sustainability goals and how it stands to revolutionise packaging by eliminating traditional identifiers and enhancing traceability.
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