About Alitheon

Our Team

IF NOT ME, WHO?

IF NOT NOW, WHEN?

Our team is a blend of diverse and unique individuals who each bring their own flavor of creative passion, grounded technical abilities, and detailed execution. Individually amazing, together we produce extraordinary things.

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Our Story of Securing Trust

Alitheon® was launched in 2017 by some really smart people with tremendous real-world experience combining advanced mathematics and machine vision. The goal was to tackle the real $4T problem of counterfeit goods, untraceable items, and poor identification of physical products.

The first chapter of our story , called Something from Nothing, was about creating the technology and proving to ourselves that it worked. With many a mistake along the way and more than a few proverbial rabbit holes, we were ready to move on to our next chapter – Going to Market. We are now providing our amazing FeaturePrint® solution to customers, enabling them to do things they could only imagine before.

Today, with 55 issued patents, Alitheon is leading the innovation and disrupting this industry.

Our Values

Our values are how we live our lives both personally and professionally.
It is what you can expect from us every day.

Authenticity

  • We are true to ourselves and our values
  • We express our true thoughts and feelings
  • We acknowledge our own faults
  • We do not apologize for our beliefs
  • We are each unique and value each other’s differences

Details

  • We work with precision
  • We are open about our mistakes and we learn from them
  • We combine strength, utility, and beauty
  • We attend to the seams
  • We focus on simplicity

Transparency

  • We are curious and step outside our comfort zone
  • We ask and welcome questions
  • We share our ideas and knowledge openly
  • We have open and honest conversations, even when they are tough
  • We act with integrity, empathy, courtesy, and respect
  • We work in the open

Action

  • We challenge the status quo
  • We work with a sense of urgency
  • We act where we add the most value
  • We seek possibilities and destroy roadblocks
  • We deliver on our commitments

Our Vision for the Future

People trust that items are what they think they are by easily and rapidly identifying anything, anywhere, anytime, with just a camera.

Our Leadership

Council of Elders

Lisa Fulle

Chief of Finance

Mark Tocci

Chief of Technology

Phil Derbyshire

Chief of Product Operations

Brent Scheffler

Chief of Engineering

Dave Ross

Founder and Advisor (Ret.)

Roei Ganzarski

CEO

Board of Directors

Marcus Behrendt

Nicole Piasecki

“JAG” Prakasam

Ross Collins

Roei Ganzarski

Alitheon and the Environment

As a software company, we don’t have factories or produce a lot of emissions or environmental footprint. That said, we are cognizant of the environment we work and live in, and want to do our best to protect it.

Each team member signs up to strive to identify and assess the risks of harm in their own work and surroundings, and those of Alitheon as a whole. Where possible and appropriate we will minimize waste in general, and harmful waste in particular.

Minimize printing. Minimize purchases that are not required. Combine shipments if possible. Turn off lights when not in use. Shut down computers at the end of the day if not impacting our work. Do not waste water. We do our best.

Life at Alitheon