Fake products have become a common thing in the present-day marketplace. To help companies tackle this problem, Alitheon, a US-based company, has developed a new AI-based mobile optical AI solution known as FeaturePrint.

Alitheon’s FeaturePrint solution can help protect businesses, and hopefully, it opens up for consumers as well. Using this eases the process of authenticating and tracing purchased goods based on a simple photo taken on a smartphone. The platform aims to offer a reliable and effective solution compared to traditional methods like QR codes and RFID tags. It is also refreshing to see Al making advancements in these fields rather than serving as a chatbox.