FeaturePrint® No-Touch Serialization Enables

Traceability

Streamline Inventory Management, Secure & Ensure Supply Chains, Eliminate Counterfeits

and Gray Market Products, Verify Provenance, Reduce Human Error…all with Just a Picture

Securing Trust with FeaturePrint

What is FeaturePrint

An advanced machine-vision technology that provides for items, what fingerprints are for people – a unique, persistent, and inherent identifier for the one in millions.

FeaturePrint serializes items. As such, it enables streamlined inventory management & traceability, eliminates counterfeits and gray markets, and reduces human error ….all with just a photo using a standard camera.

No bar codes, No QR codes, No stickers, No tags, No ‘invisible’ additives, No markers, No holograms, No special cameras, No special lighting, No Nonsense!

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Why I need it

Transparency, Traceability, and Trust are a basic customer expectation.

With one solution you can: Trace your products throughout the factory and supply chain; ensure your customers are not buying or returning fraudulent products; manage warranty and service claims; and ensure employees don’t use the wrong item for the job.

Irrefutably identify and trace each specific item you have or are delivering, with its full provenance and data.

Some industries have already regulated it. Others will.

Get ahead of it with a simple, irrefutable, machine-vision based technology that does not require you to touch, mark, or modify the item or its production.

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How it works

Manufacturing tolerances mean that products have minute differences (similar to how each snowflake is unique). These small variations, even on items that are made in large quantities on the same machines, make each item in fact unique.

Using just a photo from an off-the-shelf camera, or even a mobile phone, FeaturePrint “sees” and converts these minute, random details into a unique mathematical identity.

From gears and circuit boards to watches and collectables, no two objects are exactly the same, even though they may have just come out of the same production line.

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Features of No-Touch Serialization

Using just a photo from a standard off-the-shelf camera or mobile phone, you can serialize your items and trace them, eliminate fraudulent products such as counterfeits and gray markets, and reduce human error. All without touching, marking, or modifying your products, packaging, or production line.

‘Fingerprints’ physical items

Identifies individual physical items one-to-one, with just a photo. No alterations, no stickers, no tags, no markings, no etchings, no interfering with production.

Easy-to-use

Works anywhere, anytime. Mobile phone or off-the-shelf industrial camera. Cloud hosted.

Easy to Implement

Only need an off-the-shelf camera. No interfering with your production line or adding anything to your product. And we have standard APIs to easily integrate with any and all of your other systems.

Resilient in real-world conditions

Effectively handles variations such as wear & tear, partial views, and environmental changes. Scratch a QR code or break and RFID tag and you are blind. FeaturePrint doesn’t care.

Sustainable

No waste, printing, papers, stickers, adhesives, or ink. Does not interfere with re-use or recycling.

Start to Finish in 3 Steps

Take a Picture

Just take a photo of your part, product, or item. Use a mobile phone or industrial camera.

 

No marking, changing, adding, or manipulating. No pixy dust, holograms, barcodes, tags or stickers. No x-ray, spectral imaging, 3D mapping, or infra red.

FeaturePrint

Our patented algorithms automatically identify and codify the unique attributes and features inherently existing on the item.

 

It then creates a one-of-a-kind FeaturePrint® (a 'digital fingerprint') that can be used for identification, authentication, and traceability.The ONE of millions. Just like your own fingerprint.

Identify, Authenticate, Trace

You, your customer, your distributer, your quality control, or anyone you choose, can take a picture of the item and identify it, authenticate it, and trace it. Simple.

 

No special scanners, readers, or tools. Just a camera. Even the one on your phone.

Why choose Alitheon

Sophisticated yet simple

FeaturePrint is an advanced machine-vision technology that provides for items, what fingerprints are for people – a unique, persistent, and inherent identifier for the one in millions.

FeaturePrint serializes items. As such, it enables traceability, eliminates counterfeits and gray markets, and reduces human error ....all with just a photo using a standard camera.

Sophisticated yet simple

FeaturePrint is an advanced machine-vision technology that provides for items, what fingerprints are for people – a unique, persistent, and inherent identifier for the one in millions.

FeaturePrint serializes items. As such, it enables traceability, eliminates counterfeits and gray markets, and reduces human error ....all with just a photo using a standard camera.

Innovation from the Ground Up

At Alitheon, we started from scratch with a clear vision: to develop groundbreaking technology that empowers our customers to achieve what was once unimaginable.

Through dedication, innovation, and a willingness to explore every avenue — even when it meant retracing our steps — we created our unique FeaturePrint solution completely in-house.

Innovation from the Ground Up

At Alitheon, we started from scratch with a clear vision: to develop groundbreaking technology that empowers our customers to achieve what was once unimaginable.

Through dedication, innovation, and a willingness to explore every avenue — even when it meant retracing our steps — we created our unique FeaturePrint solution completely in-house.

Deployed Solution

FeaturePrint is deployed in production systems worldwide and across industries. From fully automated registrations of precious metal bars, to semi-automated registrations of healthcare products, to manual registrations of collectibles, FeaturePrint is serializing, tracing, and protecting a wide range of items.

Deployed Solution

FeaturePrint is deployed in production systems worldwide and across industries. From fully automated registrations of precious metal bars, to semi-automated registrations of healthcare products, to manual registrations of collectibles, FeaturePrint is serializing, tracing, and protecting a wide range of items.

A team that executes

Diverse and unique individuals, each bringing their own flavor of creative passion, technical abilities, and detailed execution. Individually amazing, together we produce extraordinary things. The Alitheon team is comprised of experienced mathematicians, physicists, and software engineers that have joined together from companies such as Microsoft, RAF, Apple, Raytheon, and Boeing, with advanced degrees from leading institutions including University of Washington, University of Southern California, University of Arizona, Stanford, and Yale. The leadership team alone has combined experiences spanning over 150 years including military service, engineering, and industrial work.

A team that executes

Diverse and unique individuals, each bringing their own flavor of creative passion, technical abilities, and detailed execution. Individually amazing, together we produce extraordinary things. The Alitheon team is comprised of experienced mathematicians, physicists, and software engineers that have joined together from companies such as Microsoft, RAF, Apple, Raytheon, and Boeing, with advanced degrees from leading institutions including University of Washington, University of Southern California, University of Arizona, Stanford, and Yale. The leadership team alone has combined experiences spanning over 150 years including military service, engineering, and industrial work.

Use Cases

Automotive

Aerospace

Precious Metals

Luxury Goods

Government & Military

Collectibles & Art

Healthcare

Automotive

Effectively managing inventory in the automotive industry is crucial for cost efficiency, as it minimizes excess stock and reduces storage costs. Additionally, maintaining a well-organized inventory ensures that only high-quality, certified parts are used, significantly enhancing vehicle safety and reliability.

Moreover, the US$45 billion fraudulent automotive parts market significantly impacts global vehicle safety. Counterfeit car components, often indistinguishable from genuine ones, lack proper quality and certification, posing serious risks to drivers and passengers. These fake parts can lead to critical failures, accidents, and endanger lives. Moreover, the illicit trade in automotive parts undermines the integrity of the industry, eroding trust and increasing maintenance costs. Environmentally, counterfeit manufacturing contributes to waste and pollution, as substandard materials and processes are frequently used. It's a pressing issue that threatens not only the financial health of the automotive sector but also the safety and environmental well-being of the industry.

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Aerospace

Efficient inventory management in the aerospace industry is vital for cost control, as it reduces unnecessary stockpiling and optimizes storage expenses. Additionally, ensuring the availability of certified, high-quality components is critical for maintaining the safety and performance of aircraft.

Moreover, the US$4 billion fraudulent aviation parts market includes fake and gray market parts that significantly impact global aviation safety. Counterfeit aircraft components, often indistinguishable from genuine ones, lack proper certification and quality, posing severe risks to flight operations. These fake parts can lead to critical failures, accidents, and endanger passenger lives. Furthermore, the illicit trade in aviation parts undermines the integrity of the aerospace industry, eroding trust and increasing maintenance costs. Environmentally, counterfeit manufacturing contributes to waste and pollution, as substandard materials and processes are frequently used. It's a pressing issue that threatens not only the financial health of the aviation sector but also the safety and environmental well-being of the industry.

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Precious Metals

Efficient inventory management in the precious metals industry is essential for cost savings, as it minimizes holding costs and reduces the risk of loss or theft. Ensuring precise inventory control also guarantees the quality and authenticity of metals, maintaining trust and safety in the market.

Moreover, the US$35 billion fraudulent gold market includes both illegally sourced gold as well s countered gold. It significantly impacting global trade and investment.

Illegally mined gold, often indistinguishable from legitimate sources, lacks proper certification and quality, posing serious risks to investors and consumers.

Moreover, illegal gold mining contributes to environmental degradation, as harmful practices such as mercury use and deforestation damage ecosystems.

The trade of illegal gold not only violates international regulations, but also has dire social and environmental consequences, contributing to human rights abuses and environmental degradation.

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Luxury Goods

Efficient inventory management in the luxury goods sector is crucial for cost control, reducing excess stock and storage expenses. It also ensures that only authentic, high-quality items reach the market, maintaining brand reputation and consumer trust.

Moreover, the US$464 billion fraudulent luxury goods market severely impacts the global economy. Counterfeit luxury items, such as handbags, watches, and clothing, mimic high-end brands but lack the quality and craftsmanship of the originals.

These fakes deceive consumers and tarnish the reputation of prestigious brands, eroding trust and diminishing the perceived value of genuine items.

Moreover, this illegal trade exploits workers, often involving child labor and poor working conditions.

Environmentally, counterfeit production can lead to significant waste and pollution, as these items are frequently made with substandard materials and processes that harm ecosystems.

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Government & Military

Effective inventory management in the military is crucial for cost efficiency, reducing excess stock and minimizing storage expenses. Additionally, maintaining precise control ensures the deployment of reliable, high-quality equipment, enhancing operational safety and mission success.

Moreover, the market of fraudulent parts and products into the military is a US$10 billion issue, significantly impacting national security. Counterfeit military equipment and components, such as parts for vehicles, aircraft, and weapons, often mimic genuine items but lack the quality and reliability required for defense operations. These fake products can lead to critical failures, endangering the lives of service members and compromising missions.

Moreover, the illicit trade in military goods undermines the integrity of defense systems, eroding trust and increasing operational costs. Environmentally, counterfeit manufacturing contributes to waste and pollution, as substandard materials and processes are frequently used.

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Collectibles & Art

Effective inventory management in the collectibles and art market is essential for cost efficiency and expenses. It also ensures the authenticity and quality of items, protecting the value and integrity of precious artworks and memorabilia.

Moreover, the US$6 billion fraudulent collectibles and art market significantly impacts the global economy. Counterfeit artworks and collectibles, such as paintings, sculptures, and rare memorabilia, often mimic high-end pieces but lack the authenticity and craftsmanship of the originals. These fakes deceive collectors and undermine the integrity of the art market, eroding trust and diminishing the perceived value of genuine items. Moreover, this illegal trade often involves stolen cultural heritage, contributing to the loss of historical artifacts and cultural identity.

Environmentally, counterfeit production can lead to significant waste and pollution, as these items are frequently made with substandard materials and processes that harm ecosystems.

It's an issue that affects not just the financial health of the art and collectibles market but also the social fabric and environmental well-being of our world

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Healthcare

Effective inventory management in healthcare is essential for cost efficiency, reducing unnecessary stock and storage costs. It also ensures the availability of high-quality, certified medical supplies, enhancing patient safety and care standards.

Moreover, the US$432 billion  fraudulent healthcare market includes illicit, counterfeit, or substandard drugs and medical devices. 

More critically, it jeopardizes patient safety worldwide, exposing individuals to significant health risks from fake medications and subpar medical devices.

Counterfeit medicines usually don’t have the right ingredients to work properly. Stolen drugs might not be stored or handled correctly.

Fake surgical supplies and medical devices can be made in dirty conditions without proper checks, putting users' health at risk.

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Our Impact, Their Words

“With Alitheon’s technology, we are closing the gaps in gold tracking, providing more transparency from mine to end user.”

ROBIN KOLVENBACH, CEO ARGOR-HERAEUS

“Alitheon’s cutting-edge technology and ability to bring trust and safety back to supply chains is groundbreaking”

MARCUS BEHRENDT, BMW

“Using Alitheon’s FeaturePrint technology, we were able to validate and authenticate our products with unprecedented accuracy without the use of barcodes, QR codes, or physical tags! This breakthrough allows us to move toward a future where every individual item can tell its own story.

DREW CAMPBELL, 1LT, 101ST AIRBORNE

Latest News

October 23, 2025

aXedras and Alitheon Set a New Global Standard for Precious Metals Supply Chain Integrity

aXedras to Embed Alitheon’s FeaturePrint in Bullion Integrity Ledger Delivering Advanced Proxy-Free Authentication and Lifetime Traceability for the Precious Metals Industry. “Integrating Alitheon’s FeaturePrint as xBiometrics into our product offering is a decisive step toward top-level product integrity,” said Urs Röösli, CEO of aXedras. “By anchoring the physical identity of the metal itself to its…

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August 15, 2025

Alitheon fights counterfeits with photo fingerprinting tech

Counterfeit products aren’t just a luxury brand problem — they’re a $3 trillion global threat to safety, security, and supply chains. In this episode of DEMO, host Keith Shaw speaks with Roei Ganzarski, CEO of Alitheon, about how their “FeaturePrint” technology can identify any physical object with just a photo — no barcodes, no QR…

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July 8, 2025

How AI is fueling the counterfeit economy – and what you can do about it

In this episode of Today in Tech, host Keith Shaw interviews Roei Ganzarski, CEO of Alitheon, about the alarming rise of counterfeit goods—and how advanced technologies like generative AI, 3D scanning, and global e-commerce are making the problem worse. From fake pharmaceuticals and automotive parts to luxury items and skincare products, counterfeiters are now targeting high-risk,…

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